Do you remember the last time you stopped in front of the offers of supermarkets during your tour to buy your weekly necessities? You really don’t need these offers, and maybe with all the buying temptations you need one piece, and there is no need to buy 3 pieces of the same product to save one price.
But the stores have another opinion, as you feel that you have an urgent need to take advantage of the offers and buy more, even if you do not need them. There are some tricks , which stores use, to psychologically push you to buy unconsciously, here are some. Read also Before you lose your money on online shopping.. Make sure the site is reliable and compare prices with these tools How to avoid being exploited while shopping online with “game theory”?Here are 7 ways to save money when shopping online
relaxing music
Relaxing, relaxing music This trick is used by supermarket chains and is an effective method Easy-to-listen melodies aim for this type of music to have a relaxing rhythm slower than your heartbeat. More.
One way to combat this is to listen to your favorite music with your earphones; So listening to fast-paced music will make you buy your necessities at the store, and get them out in no time.
free samples
Nothing is better than free samples; But even though these samples are free, you pay for them one way or another. Most supermarkets give their customers free samples to get them to buy a particular product.
A study at Cornell University revealed that there is a clear relationship between those who buy the product after tasting the free sample.
However, the moral of the story is to never go to the stores when you are hungry. Shop while you’re not hungry, so you’re not tempted to try free samples and spend more money.
Alluring scents
As you enter the supermarket, you are often greeted with the delightful aromas of freshly baked bread, biscuits or cake. Just like any other delicious smell of cooked food, our salivary glands probably can’t take it, and you immediately want to eat the food on offer in those stores, where fresh baked goods top the list of smells that attract consumers to buy without awareness or urgency.
Supermarkets are smart, playing on scents that their customers can hardly resist the temptation to buy those delicious goods.
If you want to beat that trick, taste the mint as you walk the aisles; Because that will satiate the hunger, and cover the strength of the sweet smell of food.
Delightful lighting
The fruits and vegetables you pick from the store look different when you get home; This is because supermarkets use strong lighting to improve their products.
Bright white lights are often used to show their fruits and vegetables have just been picked, and red lights make the meat look fresher.
Colors are also a factor in driving you to buy, as people are drawn to stores with warm colors, such as red, orange and yellow, outside. Interior colors are often encouraged; Like blue and green, shoppers spend more. Quoting a 2003 study published in the Journal of Business Review, customer return increased by 15% in stores with blue interior color schemes compared to stores with orange.
big shopping cart
You probably don’t need a big shopping cart if your purchases are only bread and milk; But the large shopping carts tempt the consumer to buy more, as long as there is an empty space in the cart.
Fight scams at the grocery store with a small basket, the more difficult it is to buy, the less likely you are to spend.
Quote writing strategy
Stores resort to comparative prices to make consumers believe they are getting a better deal than they actually are. By placing an average priced product next to another more expensive product.
Shoppers will think they will save money by choosing the cheapest product; But in the end they only pay the normal market price.
Likewise, consumers buy products ending in (.99) rather than a set amount. This is known as the left-number effect, where people remember the number on the left when comparing the price, so a product with a price of 6.99 is better than a 7, no matter how small the difference is