Startups are using technology to automate the nail art industry, with the goal of providing a simple way to apply nail polish.
Omari Moran thought about automating the process of applying nail polish since his fiancée was late, and this made him insist to find out the reason for the delay. After his insistence, she tells him she wasted time trying to fix her nail polish. Read also Inexpensive natural remedies.. How can you use grapes to rejuvenate your skin? 5 sure benefits that will make you stop using makeup “Sunscreen” is not a luxury…Efficient and economical home alternatives With natural ingredients.. this is how you prepare the basics of skin care at home
In her article published by the newspaper “New York Times” ( nytimes American ), writer Elaine Rosen indicated that this incident prompted Moran to think about solutions and ask questions about the possibility of making this process automated. He envisioned a robotic method for manicures and began working on his idea at the time, which later turned into the Nimble company.
Clockwork and Coral, along with Moran’s Nimble, have developed distinct technologies and business models to enable clients to quickly change the color of their nail polish.
The three companies have received significant external funding, and the devices are still being tested and modified before being fully launched on the market. None of the three companies offer the same services that you find in beauty salons. In turn, it will likely be able to upend the growing nail care market.
nail care market
Manicures are a goal worth pursuing. It is estimated that the nail care market is worth $10 billion and could reach $11.6 billion by 2027.
In this context, Julie Bornstein, founder of shopping app The Yas, which has invested in Clockwork, says the idea of automating the manicure process has been welcomed because such processes take a long time, noting that she does not prefer “spending 40 minutes in a nail salon.
The technology includes some devices, such as a robotic arm in some cases for nail polish, with software that relies on machine learning to distinguish the nail from the skin around it. Each company uses a different approach, but primarily relies on scanning thousands of nail shapes to create a database.
Cameras inside the devices take pictures of the used fingernails, a process that is repeated each time nail polish is applied, even for the same person. During development, the three companies tried to reduce the number of moving parts and adopt software to power their robot, because moving parts can break down over time.
The writer confirmed that Clockwork was the first to break into this market, albeit in a limited way. About two weeks ago, the company opened a storefront in the Marina District of San Francisco, a pop-up location that is expected to be open for at least 6 months.
Customers have to pay about $7.99 to test the device, which is slightly larger than a microwave. The soft opening comes after a 2019 test run in the company’s offices, where Clockwork founders Renuka Apte and Erin Feldstein met for the first time.
4 years working
The writer mentioned that the pop-up is the culmination of 4 years of work. Ms. Apte and Mr. Feldstein initially resumed their partnership in 2017, where 70 ideas were considered and discussed before a “mini-manicure machine” was chosen.
The mobile device, intended for shops, offices and apartment complexes, relies on a combination of computer vision and artificial intelligence for nail polish. Instead of using a robotic arm, their devices include what’s known as a lever, an ancient technique that relies on multi-axis motions to apply nail polish.
10 minutes work
Nimble has combined so-called computer vision to work with artificial intelligence and a robotic arm to deliver simple 10-minute cosmetic procedures in a device the size of a toaster.
The writer noted that with regard to replacing these robots with female workers in this sector, these devices do not shape nails, and do not represent a threat of any kind to the services provided by beauty salons. Apti says she “does not expect to lose any job in the salons, because her device will provide an additional service.”
The writer quoted Bradley Leung, CEO and co-founder of Coral, as saying that he does not expect his company’s device to cause workers to be laid off from their jobs, because he is unable to do a full manicure and can only take care of some tasks.