Creating meaningful digital content poses a challenge to many working in the fields of science simplification, which includes any activity that presents research and science in a way that suits a non-specialist audience, affected by the common association between scientific content and boredom.
To get rid of this, it is necessary to separate between the type of content and the method of presentation, and the content creator can intensify his work on creativity in presenting the scientific idea in a simplified and attractive manner. Read also The journey of passion for Moroccan Aziz Kawash..from observing the sky to professional telephotography In practice: Introduce your child to astronomy in Ramadan Summer science school for your children.. Get to know them about the lemon volcano UNESCO: A global increase in interest in science and the Arab world is on its way
Al- channels channels have also spread widely Duhaih (Ahmed Al-Ghandour) and Al- Aspetaliah (Iman Al-Imam) Some academic researchers have emerged individually, and have successfully and attractively simplified science on social networking sites, such as Dr. Nidal Qassoum , and Dr. Ahmed Ibrahim ( Alm Tube Channel ).
Who is Ahmed Ibrahim?
Ahmed Ibrahim is an Egyptian post-doctoral researcher at Queen’s University in Belfast, Northern Ireland, in the Department of Chemistry and Chemical Engineering. He has published 39 scientific research papers, and reviewed 4 scientific papers in cooperation with research networks in more than 14 countries; To have a total of 45 scientific research papers on the university’s website. The research that Ibrahim is working on revolves around the field of bioenergy. In December 2014, he founded his channel, Alam Tube.
In the aforementioned forum, Ibrahim stressed the importance of spreading science, and added that YouTube episodes benefit the academic researcher in the popular spread of his research (Research publicity), as the “Elm Tube” channel aims to make life easier through scientific advice.
He also indicated that the researcher’s simplification of science through videos prepared for the general public pushes him to learn some skills and techniques that help him in presenting his academic research in a distinguished manner. .
He explained that his channel, “Alam Tube”, started with limited views, before the number of subscribers to the channel today reached about 140,000, and today the channel’s views reached more than 3 and a half million, and some of “Alam Tube” videos made a profit of up to 900 dollars per episode. one, depending location Anfleuensr Marketing Hub (influencer marketing hub).
Videos on social media platforms allow the viewer to be addressed through their audio-visual receptors, as long episodes can be presented containing many effects and presentations that will be used as teaching aids. Therefore, focus should be placed on developing a strategy for providing the desired digital content.
Elements of successful simplification of science
Experts in the scientific content industry on YouTube recommend following clear and simple steps to create useful content that reaches the viewer in a simple and enjoyable way. There are several main elements for any successful scientific content, which came in Dr. Ahmed Ibrahim’s speech at the forum, which are:
1- The idea
At this stage, it is important to get an attractive idea, and it does not matter how complicated it is, it can be simplified later, but it is important to search for an idea related to the daily life of the audience, especially the popular ideas on search engines in that period (Trend).
Content creators can write the main lines of the topic first after researching it and writing the first draft scientifically, with reference to the main sources, in order to aid in the verification process.
Verification is an essential stage in the creation of scientific content in all its forms. There are some scientific institutions that have verification departments that review information before it is published.
But in the digital content industry, it’s different. Therefore, the “Elm Tube” team does cross-validation, when one of the team members writes part of the topic of the episode, and another person from the team checks and reviews.
After completing the exchange and review process, they can refer to a researcher specialized in the topic of the episode to ensure the correctness of the information provided, and despite what the researchers may seem to have mastered the tools of scientific research, verification must always be done by another researcher to ensure that the material is free of errors.
is one Script writing of the main pillars upon which the digital scientific content industry is based. The script in these episodes transforms scientific ideas into attractive content with an appropriate plot. It is desirable if the screenwriter can integrate the entertainment methods and adapt them to communicate his scientific idea.
Also, the writing style must depend on the language of the viewers, the target group of the episode and their age groups, all of which must be considered several times to ensure consistency and wording.
5- Illustrated timeline
An illustrated plan is made for the timeline of the episode, where the episode topics are divided in the form of scenes, pictures or effects that contribute to explaining the idea or breaks to reconnect the scenes with the topic of the episode again, and at this stage you know the duration of the episode and its final form.
All previous points are adhered to during filming to ensure that there is no improvisation. Commitment to the previous stages during the shooting phase ensures the production of an organized and coherent episode.
At this point all the effects and final touches are added before the show.
Many digital content creators face challenges related to content promotion issues, and the selection keywords of search engine friendly , which is one of the things that make a difference in the number of views.
It can be written in the data related to the title of the episode and the description of the episode, and Google offers the word planner tool, a service that allows searching for the most influential keywords, and can be used to promote episodes, which can help in the beginning of establishing channels in order to raise the number of views and increase the number of subscribers to the channel, which is The main factors that contribute to profit rates.
Simplify science for children in Arabic
In conclusion, Dr. Ahmed Ibrahim finds that the presence of Arabic channels on YouTube to simplify science for children is still scarce, and if you are going to accept a new channel, you will receive support from the “Em Tube” team to provide this field with content.
This is because the provision of content in Arabic on the simplification of science for children is expected to be very popular, as the simplification of science is one of the oldest programs of UNESCO , and the Kalinga Prize for the Popularization of Science is one of the highest international awards for excellence presented to scientists.