Facebook announced the addition of a feature to hide the number of likes on posts on the Facebook and Instagram platforms, in order to provide a means of controlling what they see and what they want to share with the others.
The company said in a statement, posted on its blog, that from Wednesday it will offer users through its platforms the option to hide the fan count, having tested it in the last period. . Read also Facebook teaches artificial intelligence “the blessing of forgetting” Finally, Facebook moves and appoints a team of monitors to resolve the dispute over Palestinian contentAfter its rating was significantly reduced … Apple refuses to delete the ratings negative for Facebook posted by pro-Palestinian activists Facebook will no longer remove posts claiming COVID-19 has been manufactured
She explained that this feature can reduce the pressure on post owners to get more likes, but on the other hand, it can be annoying for others looking for what’s popular and not popular in due to the number of likes.
According to a report from Tech Crunch Tech Crunch, the decision had been in development for years, but was scaled back due to the Kovid -19 pandemic priority and Facebook’s needed response work, as the company says.
Reduce the pressure
The idea of hiding the number of likes on Facebook and Instagram was originally intended to reduce stress on the user experience. Often, users felt anxiety and embarrassment about their posts if they didn’t receive enough likes to be considered “popular”. This problem was especially difficult for young users who liked what their peers thought of them so much that they deleted posts that were not getting enough likes.
The interest in getting Instagram likes, in particular, has helped create an environment in which people post to gain influence and fame. On Facebook, gaining likes or other forms of interaction can also be associated with posting polarized content that requires a response.
As a result of this pressure for likes, some users have become hungry for a safer and ‘unparalleled’ space, where they can interact with friends or a wider audience without trying to earn those ‘popularity points. ».
While Facebook and Instagram could have chosen to remove likes entirely and move their social media in a new direction, the company quickly found that the metric was so deeply embedded in the product experience that it couldn’t be deleted entirely.
One of the main issues was how the influencer community today manages likes as a form of currency that allows them to trade their popularity online for branded and commercial offers, which makes removing likes is an almost impossible option for these users.
Eventually, the company decided to roll out the “No Likes” option as a user-controlled setting.