French radio stations are preparing to celebrate the centenary of the first radio broadcast in France, in December 1921, in light of the profound transformations that have occurred in this media medium.
In a report published by the newspaper La Croix, writers French Aude Carrasco and Marie Valentin Chaudon say that the radio audience in France is decreasing at a steady level (2.1 million fewer listeners across all radio stations between 2020 and 2021 according to the latest studies), but radio It’s still a mass media with 40 million regular listeners, and about 2.6 million podcasts. Read also Souk Garage.. Beiruti atmosphere unlike other popular markets Women tell tales of a lifetime canned with a purpose.. Behind every masterpiece is a story, a country and a journey Record sellers in Istanbul..a hidden world inside the alleys of the historical city Turning it into antiques.. a young Arab woman who masters the revival and renovation of furniture and decorations in America
In this context, France Inter presenter Sonia Devilers says, “There is still a part of the audience who is interested in the history of radio… and the elderly remember its main role during the First World War. For the baby-boom generation (post-WWII) The radio was the primary media medium, and their children grew up on the waves of liberation broadcasted by radio stations in the early eighties.
According to the sociologist and researcher at the French National Center for Scientific Research, Hervé Gillivarek, “Loyalty to a specific radio station for these generations was a matter of identity.”
Sonya Devilers continues, “The evolution of broadcasting has changed everything. Transistor listening has declined, and now we often listen to radio on screens in competition with a lot of other platforms. So, radio stations now face a double challenge: to continue to provide quality content to their listeners. Loyalty, while exploring new ways of writing, through the production of podcasts.
But will the rise of podcasts, or podcasts, spell the end of the era of live radio? “Podcasts are individualistic and will never create that emotional connection that we feel while listening to the radio,” Gillivarik sees in this context.
Emmanuel Buterin, president of the French Syndicate of Private Radios, says, “There are about two million regular listeners for 700 radio stations. Local radio stations have a tangible social impact, especially in rural areas. We are in a period of transition, and I bet in the medium term There will be new developments for radios.”
The Radio player application reflects the diversity of the radio scene in France. The launch of this digital application was overseen by 6 media groups (Altice Media, Lagardère News, M6, Les Andes Radio, NRG Group and Radio France) last April, It will allow listening to more than 200 radio stations over the air, 600 stations online, and more than 120,000 podcasts.
“It has a very good audience,” explains Jean-Eric Valle, President of Radio Player. “Our mission is to bring together all French radio stations to provide a useful service to the public.”
He adds: “The digital radio broadcasting technology aims to update the transmission via FM waves, to obtain better quality digital sound without distortion or interruption in the car. It will also allow you to put 13 wireless devices on the same frequency!”
100 years of radio in France
December 24, 1921: The first radio broadcast to the public from the Eiffel Tower.
November 9, 1981: The Radio Waves Editing Law ends state control of broadcasting since 1945.
April 8, 2021: Six media groups launch the free Radio Player app.